Every business can benefit from visibility in the media. Whether it is local publications, trade magazines, or online, repeat visibility in the media help reinforce your brand. Customers will say, “Oh yeah, I’ve heard about them a few places. They must be good.” The people who produce these media are always looking for something new, but you need to follow their lead on what kinds of information they want from you.
Many companies make the mistake of cutting back on marketing efforts during an economic downturn, and we are in the midst of one of the worst of these. While businesses and individuals have delayed on many of their purchases, they are certainly thinking ahead to “when this is over.” So you must keep delivering positive impressions.