If you think using social media is only for your personal life and has no value for developing your book of business, think again. And if you believe LinkedIn is only helpful if you are looking for a new job, think again once more. Today, creating and maintaining a LinkeIn presence can make a huge difference in your sales success.
Whether in person or online, business networking events are great opportunities for you to build new relationships and develop sales leads, some of which will pay off for years to come. But those results don’t just happen. Understanding the most common business networking errors can help you create your own plan for sales networking success.
Networking events are a great opportunity to meet and get to know people who might help grow your business – as customers or as associates with whom you can exchange leads and referrals. But you have only a brief opportunity to make a first impression. Your well-planned 20-second networking informercial must engage and interest people you meet, and open the door to new opportunities.
The more prospects talk, the closer they come to buying. Fortunately, some prospects are just natural talkers. For the rest, you need these methods to get the prospect talking. You accomplish this by using mostly open-ended questions and knowing the kinds of questions are best for each phase of the sales cycle.
Everyone at a networking event is there to develop new business or to reinforce current relationships. So how can you make yourself stand out in a crowd of people who all have their own agendas? Try these six ways to capture the attention of others at your next networking event.
What is your position in your company? What does you customer want your position to be? You can be anyone your customer wants you to be if you follow this simple advice.
Cold calling is the hardest thing we do in selling, with the highest rejection rate we will face in any aspect of our lives. But it is also essential to our success, so we need to get over out innate resistance. Here’s how to overcome your sales call reluctance.
When a customer is making a major purchase decision, especially for something they buy infrequently, there can be substantial decision hesitation. It’s your job to fully understand all of the customer’s needs in order for them to trust you enough to buy.
If you are reading this, you are a professional salesperson. You learned long ago that truly caring about your customers is your secret to success. So you work hard to build relationships with customers, understand all of their needs and only offer solutions that best fits those needs. Why are many buyers afraid of salespeople?
Does your business call for long-term repeat purchases, up-sells, cross-sells, or referrals? Of course it does. Every satisfied customer (and even some people who liked you but bought elsewhere) becomes a valuable source of more business. So an important part of everything you do is building long-term customer relationships.