SALES TIPS FROM STRONG CLOSER READERS
A Calling Card that Sticks to Business
This simple way to remind people people of your company and how to reach you has been around for many years, but still works to generate new business.
Yesterday evening a crew came in to clean the carpets in our sales office. When I went into the kitchen area for my morning coffee, I noticed that the cleaning company had placed a little magnetic rubber advertisement for their company on the refrigerator. I didn’t give it much thought until lunch time, when I returned to the kitchen and saw one of the women in the office writing down the carpet cleaning company’s number. She explained: “I’ve been meaning to get my carpets cleaned at home, and these people did such a nice job here, I thought I’d give them a call.”
The more I thought about it, the more I realized how smart this carpet cleaning company was. Face it, every vendor worth their salt leaves a brochure or business card behind, but they nearly always leave it on a desk or conference table. It stays there until someone decides to throw it in the trash, because it doesn’t belong where it was put by the vendor. It’s very rare that anyone actually decides to file it or stick it in a drawer – or even scan it.
The refrigerator magnet idea makes sense, though. If it is small and tastefully designed, it looks as though it belongs (works just as well on a file cabinet, electrical panel, metal closet door, etc.). No one has to file it anyplace, and it’s not so much in the way that it needs to be thrown away. I’m not saying that carpet cleaning magnetic ad will stay on our refrigerator forever. But it will probably be there long enough for everyone who noticed the nice clean carpets, and who has carpets at home, to at least notice it.
G. Astrike, Minneapolis, MN