SALES TIPS FROM STRONG CLOSER READERS
Turning A Non-Sale Into A Referral Sale
One day in March, I got a call from a man saying he received my business card from a friend and that he was a technical recruiter. He wanted to know if I would be interested in taking on any contractual work. I told him I was in business for myself and described what services and products I had to offer.
Unfortunately, I wasn’t the person for the job. But I told him that because we are both in the same industry, we should exchange leads. The recruiter loved the idea, and we exchanged referrals within the next few days. From one of these referrals, I landed an online training subscription sale from one of his contractual workers looking for a MCSE certification. And the recruiter received a lead for an Oracle DBA. We both won that time.
K. Essenmacher, Walled Lake, MI