Every pitched fastball is a potential home run. And every sales lead is a potential order. Yet back here in the real world, we realize that the actual numbers are far less than 100%. Still, whether in sports or selling, small improvements in technique can result in more hits and more scores. Here are four ways to increase the percentage of your sales leads that turn into home runs.
STRONG CLOSER Weekly Sales Builders – January 5, 2021
- Substantially Increase Your Sales Lead Conversion Rates
- Team Decision Making for Managers During a Crisis
- Video Sales Presentations that Bring in the Business
- How to Exceed Customer Expectations – Part 2
- The Magic of Customer Rapport
- Reopening a Stalled Sale with Fresh Creativity
- Proactive Service: Actively Listening to the Customer’s Issue
The rate of change in our working environments is greater than anything most of us have ever experienced. Top sales management is forced to make abrupt changes every day. But they cannot do it all by themselves. The best management groups realize that team decision making is essential during a crisis.
Regardless of the length of your video sales presentation, the first 15 minutes or less will usually determine whether you get the deal. You’ve got to know what to cover in those 15 minutes. Learn how to make those first 15 minutes work for you in every video presentation, and for your face-to-face presentations as well.
Your major competitive advantage is not necessarily your company or your products. It is all the little things you personally do to add value to every customer relationship, always far exceeding their expectations. These are the things that make you stand out in the customer’s mind, adding enormous value to every transaction.
Something extraordinary happens when you and your customers achieve the magic of true rapport – sales and repeat orders happen. Making that customer rapport happen is no accident, though. It takes a great deal of skill on your part to fully understand each customer’s human needs and then adjust your whole approach to match what they need from you.
FROM THE STRONG CLOSER ARCHIVES
Before you can address a customer’s problem, you need to fully understand what is wrong. That’s often difficult, because every customer’s situation is a bit different, and they don’t always articulate their issues in a way you can understand.