SALES TIPS FROM STRONG CLOSER READERS
Don’t Let Social Distancing Stop You From Networking
How can I stay in touch with my business associates and the many people I have met at networking events? It’s not the right time to be asking for leads. But I do want to keep in touch.
What I’ve been doing is scouring the web every morning for local resources and online shopping opportunities:
- This company suddenly has surgical-style masks available.
- Here is an alternative to Purell.
- This wonderful BBQ restaurant has just started home delivery.
- This church has bought toilet paper in bulk and will sell 6 rolls at a time at their cost.
I started by sending individual emails to my contacts about things like this. For those who really seem to appreciate it, I started a daily newsletter and put those people on my list.
Besides the ideas I uncover myself, I ask those on my list to send me info on products or services they find. Now my daily newsletter has as many of those ideas from others as my own tips. One of them loves to sew and has offered to make little animal-face masks for kids – no charge.
I use a blind list, so I remain the curator and my contacts cannot go around me. And I can screen out comments or ideas I don’t consider appropriate.
None of this is about promoting my business; it is all about being a good citizen. But, in the long run, I know it will also be good for business.
R. Mendelsohn, Akron, OH