- Your Products/Services Page: How to Reel in Clients Who Are Not Yet Committed
- Write Product Descriptions That Lead the Customer To Action
- Understanding of the Reader Is the Foundation of Written Sales Communication
- Six Ways You Profit by Creating Information Products
- Want More Links to Your Site? Begin With Top-notch Web Content
- How to Create Bolder, Jazzier, More Intriguing Email Subject Lines
- Proofread to Perfection: Typo Prevention Tactics for Sales Writing
- Avoiding “Me Too” Marketing with a Competitive Advantage
- The Reader Must Be the Focus your Sales and Marketing Writing
- Boost the Persuasive Power of Your Marketing Writing
- Business Bios – a Résumé Alternative
- Five Tips for Using Words Masterfully in Marketing Writing
A marketing and communication expert published in six languages (including 6 Steps to Free Publicity and Persuading on Paper), Marcia Yudkin helps sales professionals and business owners get the word out about their offerings creatively and cost-effectively. From her hideaways in Maui and Western Massachusetts, she directs the No-Hype Marketing Academy, which offers on-demand online courses in publicity, marketing and copywriting.