by Strong Closer Editorial Team
People buy your product or service because they believe something good will happen as a result of the purchase. This is especially true for highly experienced business buyers who have seen it all and heard all the promises from everyone else. They buy to satisfy some specific purpose, and they look for results in satisfying that purpose.
by Keith Rosen
Executives, business owners, sales managers and salespeople have wondered for years: Why do so many salespeople fail? There are, of course, may reasons; not every person is cut out for sales. Here are the six most common reasons for sales failure and actions you can take now to address them.
by Pam Lontos
Every business can benefit from visibility in the media. Whether it is local publications, trade magazines, or online, repeat visibility in the media help reinforce your brand. Customers will say, “Oh yeah, I’ve heard about them a few places. They must be good.” The people who produce these media are always looking for something new, but you need to follow their lead on what kinds of information they want from you.
