The typical television sit-com takes just 22 minutes to totally involve you, develop a complex story and deliver a conclusion. 45 minutes of running time is all it takes a CSI team to learn about a crime, gather evidence, do all the lab work and nail the guilty party. Here are tips on how you can adapt the art of television producers to make your PowerPoint, multi-media or online presentations create a compelling story flow.
STRONG CLOSER Weekly Sales Builders – June 22, 2021
Is your prospective customer looking for a specific product to buy? Or are customers looking beyond the current product to how it will help them achieve some larger goals: solve a nagging problem in their business, impress their boss with an innovative approach, or merely make their lives more enjoyable. Your own enthusiasm for what your products can achieve will translate in building buyer enthusiasm.
As we discussed in Part 1, there are many subtleties to the use of your voice in live sales presentations. But in live presentations, you have your body language and your visual materials to complement the verbal. On the phone, though, you have only your voice to work with, and you have no visual cues to tell you what the customer is thinking. So your voice is everything.
People buy your product or service because they believe something good will happen as a result of the purchase. This is especially true for highly experienced business buyers who have seen it all and heard all the promises from everyone else. They buy to satisfy some specific purpose, and they look for results in satisfying that purpose.
Executives, business owners, sales managers and salespeople have wondered for years: Why do so many salespeople fail? There are, of course, may reasons; not every person is cut out for sales. Here are the six most common reasons for sales failure and actions you can take now to address them.
Every business can benefit from visibility in the media. Whether it is local publications, trade magazines, or online, repeat visibility in the media help reinforce your brand. Customers will say, “Oh yeah, I’ve heard about them a few places. They must be good.” The people who produce these media are always looking for something new, but you need to follow their lead on what kinds of information they want from you.